I’ve pondered the question many times of why people gladly spend endless hours performing virtual tasks that in their real life they avoid like the plague. A recent post by @fjfonseca over at BitRebels touched on the subject, and as I have a 14-year-old daughter who has her virtual Facebook farm and aquarium and other examples too numerous to mention, I really started to think about it. Why does my daughter so gladly do these virtual chores in Farmville, but avoid helping take care of our real pony, dog, cats, and fish? When I try to get my kids to work on our garden every year it’s like pulling teeth, but her virtual garden is award-winning.
Perhaps one reason is the feedback system involved. In Farmville she reaches levels, gets awards, and her accomplishments are sent over social networks to her friends. With her real garden she gets a ‘job well done’ from me, and far down the road some vegetables to eat. Maybe I should be learning from the virtual chores, I need to supply awards and badges, positive reinforcements and recognition of achievements. I guess calling her friends to tell them when she’s finished projects wouldn’t be appreciated by my daughter, though.
Seriously, I would like comments on your take on this, it’s growing exponentially over on Facebook, and is just the beginning of a greater phenomena. Other examples are ‘games’ like the Sims, or the programmed pets that die on you if you don’t care for them properly. Can we learn lessons from their success in engaging people to apply to real life interactions?