The question here is that talking about Twitter on Twitter might be a lot of fun, and that’s okay. But if Twitter is to be taken as a serious medium, where are you going on the Twitter highway? Are you delivering any fresh content, whether it be recipes or philosophical musings? A large amount of social media seems to be navel gazing, recursive discussion of social media discussing itself. This resonates across all forms of social media in different but related ways. I focus here on Twitter as it is my preferred type of social media.
In the early 1960’s Marshall McLuhan had many remarkable and prophetic insights in the fields of communication. Among these was the concept that media was as or more important than the content it delivered, summed up in the famous statement ‘the medium is the message’. He had many startling conclusions which don’t seem quite as strange to us now as they did then, although a few still are a little unsettling. For example, he said the effect of television as a medium was the same whether it was delivering children’s shows, or reports on violent crime.
So on Twitter, is it just the tweet that’s important? Or, as I hope, does the content still have some meaning. Twitter can be a road leading somewhere. As a tool for businesses to analyze their brand and communicate with their customers, as a means for people to mobilize for social causes and charities, as a way to find people with shared interests for discussion and involvement.