Several months ago, @amyjdean and I started a site called tweetexorcist.com. At the time there was a lot of outrage about celebrities hiring people to ghost tweet for them, in particular Guy Kawasaki. Our site got a lot of attention for a while, we have polls on various celebs in different fields, and there was a lot of speculation about who was and who wasn’t using ghost tweeters. But lately the interest in this subject seems to have dropped off the map, and I’m curious why.
One factor that has changed is Twitter adding verified accounts. This doesn’t really preclude somebody ghost tweeting on it, though. Does this mean people are more concerned that it’s a real celebrity account and don’t really care whether the celebrity is actually doing the tweeting? Have we become so used to the phoniness of celebrity culture that all that matters is the appearance and not the substance of anything concerning them?
Another issue is the increasing tendency of journalists to quote tweets as part of their news coverage. Do they verify that the person typing the tweet is the actual person the account is registered to? I tend to think not. And if journalists don’t care about verifying their sources, why should we expect anyone else to?
I’d really like to hear from some of you on this. Do you care who’s really tweeting on the accounts you follow on twitter? Does any of this really matter to you?